Export. Ruffles have Rrridges! Look at you. Looking at the back of the bag. High five! Just like cheering for your favorite team. These chips have ups & downs. We call them Ridges. And the lows are just as delicious as the highs. Because when you have ridges, the crunches are crunchier, the dipping strength multiplies, and your chips become Ruffles. fritolay.com. ruffles.com. SmartLabel: Scan for more food information or call 1-800-352-4477. Visit our website (at) fritolay.com. Can’t get enough Ridges? go to ruffles.com. Frito-Lay makes a wide variety of snacks for you and your family. Try these Frito-Lay favorites: Doritos brand Tortilla Chips; Lay’s brand Potato Chips; Ruffles brand Potato Chips; Tostitos brand Tortilla Chips; Rold Gold brand Pretzels; Cheetos brand Cheese Flavored Snacks; Santitas brand Tortilla Chips. Nothing goes better with Frito-Lay snacks than Frito-Lay dips. Try all of our delicious flavors. Product of U.S.A.