50% less scrubbing (vs non ultra dawn) 3x more (vs non ultra dawn) grease cleaning power. Dawn believes in the safety and quality of our products. Contains no phosphate. Dawn contains biodegradable surfactants. The only brand trusted by rescue workers (International bird rescue uses Dawn original) to help save wildlife. Purpose: Stabilizers formula. Boosts cleaning. Adds color to product. Adds scent to product. Preservative. Boosts cleaning. Stabilizers formula. Thickener. Balances formula pH. Provides cleaning. Holds ingredients together. May Also Contain: C9-11 pareth-8 (gently aids soil removal). dawn-dish.com. www.pg.com. For more ingredient information visit dawn-dish.com. Questions? 1-800-725-3296.